About Us

WHO WE ARE:

"The Cambodian market has demonstrated continuous dynamism and evolution over the years. In this context, the need for robust data and validated insights is critical to underpin informed and confident decision-making.

At MSD, our ambition extends beyond the provision of robust data and reliable information. We seek to establish collaborative partnerships with our clients to co-create informative and actionable market insights in Cambodia. Ultimately, these insights are transformed into practical solutions that address their specific business inquiries.

Our dedicated local experts possess deep contextual knowledge of the Cambodian market, serving as a vital foundation for our insights. Beyond delivering precise information, we are committed to revealing the authentic dynamics of consumers, retail environments, and marketplaces within Cambodian society.

Eventually, our clients are empowered to articulate their business research questions with greater clarity and confidence."


Marketing Synergy & Diversity
Managing Director’s Remark

OUR JOURNEY...

Where We Excel
Quality First! - it is the very foundation upon which our company was built. Our rigorous quality control procedures adhere to international standards, ensuring that our clients receive robust, reliable data they can trust.

OUR VISION AND MISSION


Our Vision
To be Cambodia’s premier provider of comprehensive marketing and social research solutions, fostering valuable partnerships with forward-thinking organizations and enterprises shaping the future.



Mission
MSD's approach is deeply rooted in Khmer values and traditions, shaping our corporate behavior and serving as the foundation for all business relationships. Our corporate values not only guide what we do but also define the principles we uphold and the boundaries we maintain. Committed to excellence, MSD delivers high-quality, insightful research that empowers clients to make confident, evidence-based decisions.

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value

OUR VALUE


5core values create unity and a force for changes among our employees:


Quality Assurance

People

Collaboration

Innovation & Creative

Professionalism

OUR SENIOR TEAM

Ratana ROEURT
Associate Research Director

Saroeun CHUM
Data Manager

Vanna KONG
Data Manager

Naseart TORM
Field Manager

Chanthida PHAN
Office & QA Manager

Leakny BUN
Associate Office & QA Manager

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OUR STAFF

MSD provides credibility through our huge numbers of in-house staffs widely across locations in Cambodia.

36 full-time staffs


300+ interviewers

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