Our Services

Ranges of Services

What We Offer
A comprehensive and specialized research services and market consulting service across the fields, including consumer research, media research, and socio-economic research.

Qualitative Research

  • Focused-group discussion
  • In-depth interview
  • In-home consumer immersion

Quantitative Research

  • Face-to-Face survey
  • Central Location Testing (CLT)
  • Product placement survey
  • Off-line diary placement

Retail Research

  • Market share tracking
  • Offtake tracking
  • Product out-of-stock tracking
  • Price tracking
  • Brand & SKU tracking

Mystery Shopping Research

  • Shopping journey evaluation
  • Service and equipment evaluation
  • Market observation

Media Research

  • Content evaluation
  • Audience analysis
  • Offline diary placement

Socio-economic Monitoring & Evaluation

  • Face-to-Face survey
  • Telephone survey
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QUALITATIVE RESEARCH

Qualitative Research: it is more than numbers; it is about the meaning for a brand. It requires a depth discussion and immersion to deliver the real meaning to the brand. Our related solutions include:

  • Consumer lifestyle and context
  • Consumer usage behavior
  • Creative testing and optimization (including Concept Test and Product Test)
  • Product development & solution
  • Brand strategy and growth

QUANTITATIVE RESEARCH

Quantitative Research: numbers play essential role for the brand to quantify the arrival issues before tackling. Our solutions help a brand generalize:

  • Competitive landscape
  • Category consumption
  • Brand performance
  • Brand satisfaction and awareness
  • Purchasing habit
  • Ads and communication evaluation
  • Product blind test acceptance
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RETAIL RESEARCH

Retail Research: it is where a brand can understand market dynamic, consumer behavior, and business performance. It helps uncover trends, challenges, and opportunities across various retail formats. Our related solutions include:

  • Market trend
  • Market competitive landscape
  • Market penetrate
  • Product evaluation
  • Channel strategy
  • Trend forecasting

MYSTERY SHOPPING RESEARCH

Mystery Shopping Research: the well-trained individuals are deployed as regular customers to evaluate the quality of service and overall customer experience of a business. Our related solutions include:

  • Shopping journey evaluation
  • Service & equipment evaluation
  • Market observation
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MEDIA RESEARCH

Media Research: is the systematic study of how different forms of mass media—like television, radio, newspapers, social media, and streaming platforms—affect individuals and society. Our related solutions include:

  • Content evaluation
  • Audience analysis
  • Media channel analysis

SOCIO-ECONOMIC MONITORING & EVALUATION RESEARCH

Socio-economic Monitoring & Evaluation Research: is the study that focuses on the changes in society. We work with international NGOs to get back the following results include:

  • Baseline study
  • Mid-term review
  • Impact evaluation
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